The speaker at the September CreativeMornings/Sydney was Jodie Fox, the Director of Fashion and Founder of Shoes of Prey.
From a background in advertising and law, Jodie now applies her communication savvy and sense of style to fostering a world-class tech business that allows women to design their own perfect pair of shoes. Since its launch in 2009, Shoes of Prey has allowed customers to design tens of millions of shoes.
In this talk, Jodie speaks on lessons learned in building a tech start up and making it a viral success. Jodie doesn’t believe in keeping her business plan a secret and reveals all in this extraordinarily insightful talk.
Excellent video by Dave Katague.